CGU Insurance 'See It Through' A campaign that celebrated CGU customers who were able to 'See It Through' great adversity. An oyster farmer's recovery became a stage play. A nursery owner's comeback premiered as a short-film live on breakfast television. Then, when Tropfest was abruptly cancelled, we convinced our client to help the festival 'See It Through' by saving it through sponsorship. Standing in that crowd of well over 90,000 people - all there because we'd had an idea - remains the best moment of my advertising career. Collectively recognised at Cannes, One Show, Clio and AWARD.